Marvel fans, brace yourselves! The Russo Brothers are stirring up a storm with their cryptic approach to the Avengers: Doomsday teasers, and it’s leaving everyone both intrigued and utterly confused. Releasing multiple teasers a year before the film’s debut should’ve been a no-brainer—especially for the first Avengers movie in seven years, a blockbuster that’s been hyped like no other. But here’s where it gets controversial: instead of straightforward trailers, the Russos claim these snippets are stories and clues, part of a larger narrative that’s already unfolding. Wait, what? And this is the part most people miss: Joe Russo recently doubled down on this idea, telling Empire that these trailers are “narrative information” and that “Doomsday has already started for you.” So, are these teasers essential backstory we need to know before the movie even hits theaters? Or are they red herrings? The Russos insist they’re giving characters their own moments to shine in a complex film, but their explanation only deepens the mystery. Are scenes like Steve Rogers as a father, Thor fighting for his daughter, or Ben Grimm meeting Black Panther in Wakanda actually in the movie, or are they standalone pieces of lore? This ambiguity has fans buzzing—and likely will until the film’s December 18 release. But here’s the real question: Is this genius marketing, or a confusing misstep? Let us know what you think in the comments—because whether you love it or hate it, the Russos have us all talking. For more updates on Avengers: Doomsday and other sci-fi and fantasy releases, stay tuned to io9 for the latest on Marvel, Star Wars, Star Trek, DC, and Doctor Who.